Jourdan Frost Steps Into a Bolder Era With ‘Rock N Roll’

Jourdan Frost is turning the volume all the way up. The androgynous, non-binary Black pop artist is stepping into a new chapter with Rock N Roll, a high-energy Neo-Disco single that brings together the glamour of classic disco, the attitude of rock and roll, and the realities of trying to build a life and a career all at once.

Rock N Roll arrives today (September 11) via The Orchard, marking a noticeable shift from the more melodic, easygoing sound of Frost’s earlier work. The track pulls from the sounds of the ’70s, ’80s, and ’90s while giving them a contemporary polish, resulting in something loud, confident, and made with the dance floor in mind. We gave the song a listen ahead of release, and yeah, Frost is onto something here.

“I wanted the song to be an authentic view to who I am as an artist today,” Frost says. “I view myself as a brand and a future staple in popular music and LGBT spaces. One day this song will be a great depiction of that.”

That connection to queer spaces isn’t exactly new territory for Jourdan Frost. Their path as a performer has included LGBTQ+ nightclubs, Pride festivals, talent shows, and radio competitions, experiences that helped them develop the stage presence that now feels baked into their artistry. Frost grew up singing in church before discovering that performing could become something bigger, and they credit those early experiences with helping them understand the power of their voice.

“When I was a kid, singing in church meant everything to me,” Frost recalls. “After winning my high school pageant, I thought, ‘okay, people seem to like my voice.’” From there, Frost began building an identity as a performer, eventually learning that being able to sing was only part of the job. “I always knew I could sing and dance, but I taught myself how to perform, and today, once I have the attention of an audience, the stage is mine.”

That sense of performance comes through in the world surrounding Rock N Roll, too. Frost looks to legends including Tina Turner, Donna Summer, and Diana Ross for musical and visual inspiration, while queer and rock icons such as Little Richard and Sylvester have also helped shape their artistic perspective. It’s a lineage that makes plenty of sense for a non-binary Black artist creating pop music that refuses to sit quietly in the background.

There’s also something deeply personal underneath all that glitter and movement. Frost wrote Rock N Roll around the challenge of balancing a demanding corporate career with music and a personal life, turning the everyday hustle into something that can still get people moving. “I wanted to do something that would resonate beyond the dance floor,” Frost says. “While writing and recording this song, I had in my head, ‘write something that you can sing twenty years from now, and it will still be a crowd pleaser.’”

The song also carries the perspective of someone who has had plenty of reason to think about how quickly life can change. Seven years ago, Frost survived a near-fatal car accident and continues to carry the scars from it. The experience has stayed with them, bringing an added sense of urgency to the work they’re creating now. “It’s a reminder that in the blink of an eye, you could be gone,” Frost says, “so if you’re passionate about your career, your dreams, or anything in life, give it your all today.” 

Rock N Roll follows Frost’s previous singles Can We Pretend and Seaside, as well as their debut EP Beginning, but this new era isn’t stopping with one song. Frost is already working toward a larger project, although whether that becomes another EP or a full-length album is still being figured out.

“We’re trying to determine if it’s going to be an EP or a full album,” Frost says. “Fans can definitely look forward to more music!” For Frost, the biggest obstacle right now is a familiar one: finding enough hours in the day. Their corporate job remains demanding, making the process of building a music career alongside it something of a balancing act. But if Rock N Roll is any indication, that hustle is becoming part of the story rather than something standing in its way.

“Just like me, it’s a work in progress,” Frost says.

And maybe that’s exactly where this new era belongs: still becoming, still experimenting, still figuring out what comes next, but already loud enough to make sure we’re paying attention.

Rock N Roll by Jourdan Frost is now available on all streaming platforms.

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Featured Image: Image Courtesy of Project Publicity. Photo by Will Darden.