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Netflix Launches New Queer Campaign Through ‘Most’ Channel

Netflix has news! Their LGBTQ+ social media channel @MOST is releasing a new queer campaign today titled ‘Keep Doing the MOST.’ The new queer campaign seems to be a celebration of queer love that showcases positivity in LGBTQ representation within Netflix titles for LGBTQ History Month, currently playing out in the month of October. And we have to say, it’s giving all the feels. 

Netflix is launching this new queer campaign with the release of this feel-good video, featuring many of our die-hard fave characters, as well as some sneaky peeks at upcoming seasons of some of our fave shows. Set to the new queer celebratory song What’s The Time Where You Are by Troye Sivan, Keep Doing the MOST has our attention. 

The new queer campaign video includes pieces of treasure for many queer fandoms embedded within. If you’re a fan of Young Royals you must watch till the end of the video for a super fast sneak peek of the upcoming third and final season of the show. Blink and you’ll miss it, but we spy with our little eyes, Wille (Edvin Ryding) and Simon (Omar Rudberg) looking happy and cozy for once! Just these few seconds have us in our Young Royals feels and the excitement is flowing. 

Netflix Launches New Queer Campaign Through 'Most' Channel. Footage © Netflix.
Footage © Netflix. MOST.

The exclusive Keep Doing the Most video also includes a first look at season 7 of Élite, includes footage from some of our fave moments of Sex Education and Heartstopper, as well as Everything Now, XO Kitty, Heartbreak High, Never Have I Ever, and That 90s Show

One of the coolest things about this video though, is that Netflix has rounded up some of their die-hard LGBTQ+ fans of these shows and included them in the video as a way of celebrating real-life queerness and queer love. 

Check out the exclusive video here!


All shows featured in the campaign video are available to stream on Netflix now. Follow us on X and Instagram for all queer stuff!

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